Welcome to Fashionable Luxury, a blog where we will talk about fashion, sustainability and ethics. We are six friends passionate about environmental issues and fashion and who are willing to make the world better. In this blog, we will discuss how and why the fashion and luxury industry play an important role in the preservation of our planet. We will talk about sustainable luxury, slow fashion and ethical fashion. We care about our planet, and want to share our convictions !
We are strong believers that, because luxury sets the trends in fashion, it is our duty to show the way to a more sustainable fashion and consumption. Like Marie-Claire Daveu, the Chief Sustainability Officer at Kering said, “sustainability is a necessity in our world. There is no other options”.
But why do we care so much ?
Firstly, because the clothes in our closet, actually came a long way before arriving in our hands : different supply chains of production, textile manufacture, shipping and retail. In consequence, fashion has a massive carbon footprint and is actually one of the most polluting industry in the world. Moreover, chemicals and pesticides are used to make cotton, to create and dye clothes. The fashion industry is also one of the most bigger consumer of water. And this continues after we buy our clothes because we will wash it a couple of times and then just throw it away. We don’t really know what is needed to create all we have in our closets and we don’t know the impact of our clothes on the environment. We buy unconsciously. With the fast fashion trend and with the demand of quick and cheap clothes, we are loosing and destroying our resources. We are a generation that always want to consume more.
Fortunately today, more and more luxury and fashion houses are putting sustainability at the heart of their strategy. Besides, according to the 2017 Pulse Report (Global Fashion Agenda : a leadership forum on fashion sustainability), if brands invest in sustainability, by 2030 they will be able to see an increase up to 1-2% their EBIT (Earning before Interests and Taxes) margin.
To convince you that everyone needs to buy more responsively and invest in slow fashion, here are some facts :
- ½ tons of plastic microfibers are being released from clothes when being washed. Which represents around 50 millions of plastic bottles.
- Every year, more than 70 millions of trees are destroyed to create fabrics
- Generate more than 1,2 millions of tons of greenhouse gas
So if you want to make the world better, keep an eye on our blog.